Media Evaluation - Question 5) How did you attract/address your audience?= In order to
attract and address my audience I used various methods which both
conformed to and contradicted the dominant ideology of similar products currently on the market.
Firstly, a
common theme in many music magazines of a
classic rock genre is the use of a
black, white and red colour palette - as well as the
occassional addition of yellow. Despite the possible belief that this would make my magazine no different in
appearance to real media products, I believe that the way in which I formulated the use of such a
colour palette will make my own product stand out: my
masthead is in a
font I personally have never seen before. In addition, my
lexicon of words upon both my
front cover and
contents page is something which immediately appeals to my target audience:
"killer queen" and "the show must go on" -
Queen song titles which readers would recognise. Similarly seen on my
contents page, an
article titled
"put on your red shoes and do the fandango."This embeds both
Queen and David Bowie lyrics. Thereby attracting my particular target audience of the
elder generation of classic-rockers; those who were teenagers at the time when 'Queen', 'The Eurythmics' and other such influential artists were relatively new on the music scene. I aim my magazine at the
CD collectors of today's society - whether they were born in the 60's or the 90's onwards. Moreover, the
layout of my contents page is something different to see - I experimented with
images within the windows of a red telephone box (red, carrying on my
chosen colour palette). And the use of
page numbering makes the
product easier to navigate. Ultimately, I have combined the simplest and most intriguing of measures to attract my audience in a way they'd be used to - but with new techniques which would hopefully result in
consumer loyalty. Ultimately, I am sure in the knowledge that my media product attracts my target audience as, when I received my audience feedback, I put forward the question as to whether or not young people were CD collectors, or preferred to buy music elsewhere (i.e; online) - and the majority did say that they enjoyed buying CD's and that this magazine would stand out on supermarket shelves.
Lastly, I also believe that my
double-page spread is a particular area of my
media product which attracted my target audience. My
article refers to the
objectification and sexualisation of women in the music industry; as well as the life of an up-and-coming star and her inspirations. To draw my reader in I used one
large, bright quote to ultimately sum up my article, and then kept the rest
simplistic - allowing my audience to feed their own interests and let intrigue take over. This is a
different approach to most media products, however, I believe it allows some variation: my
front cover and contents page are both extremely bright and daring - to see too
much of that would be overpowering for a reader. Therefore, I decided to keep it simple, and I believe that that is a key area of interest for my target audience.
